Boutique vs. brand-name ski apparel: worth the extra cost?

High-end ski clothing has spiked in popularity, and folks are choosing it over better-known brand names. But is pricey boutique ski apparel worth the extra cost?

The type of skiing you do will determine the type of apparel you need. Here's what to consider: Are you a recreational skier that enjoys well-groomed resort ski runs? Or are you an avid enthusiast that pushes your limits in the harsh wilderness of the backcountry?

Answering these questions will help you decide whether to invest in high-end boutique ski apparel, or to purchase a well-known brand of ski apparel from a chain store at a fraction of the cost.

Depending on the brand itself, boutique ski apparel is made with performance and safety in mind. Many boutique ski apparel brands design and engineer their items for optimal performance, less bulk and lighter weights. Higher quality materials are also used to ensure long-term durability. For instance, if you are going on a long back-country ski trip, potentially facing harsh conditions, you’ll want to consider gearing up at a shop that carries speciality brands offering lines with more breathable and waterproof materials.

You’ll find that most boutique ski clothing brands also publish their lines’ technical specifications online and on the label itself, which should help you with your selection. Another reason to consider boutique ski apparel is style:

• Those into fashion are familiar with the notion of paying more for exclusive lines, and want to reduce the odds of encountering another skier wearing the same jacket. Choosing a boutique apparel brand ensures a more stylish look, a better fit and optimal performance.

Widely available brand-name ski apparel doesn't necessarily equal poor quality. If you’re a recreational skier, brand-name ski apparel could be right for you. While popular name brands also innovate their clothing for performance and style, it’s not necessarily their focus. Usually these brands focus on the basics, include weather-proofing, warmth, range of motion, and general fit. For anyone on a budget, brand-name ski apparel will fit your needs best. It's also more versatile.

• Because these brands sell a higher volume of product, and offer more general clothing solutions, prices are lower.

Unless a piece of clothing is particularly designed to fulfill a specific need, you should feel confident opting for brand-name ski apparel. For instance, are you just looking for a cap to keep your head warm? Run down to your local outdoor sports outlet and pick up a brand-name hat. However, if looking for a hat that has built-in goggles, wireless technology headphones or a function that measures your body temperature, you should consider browsing a brand found only at ski apparel boutiques.

The right ski apparel keeps every ski trip enjoyable and safe, and your clothes can do more than just make a fashion statement or protect you from the weather. Which brand is the best fit for your needs?