“Flowers are a finishing touch to a décor, but they also add something truly unique; a décor is never complete without flowers,” proclaims Walter Guiet, who expresses his passion for flowers by way of his W Floral Design consultancy.
Since 2005, his clients, who are just as likely to be newlyweds as corporations, trust W Floral Design to create a unique and refined ambiance for their events. Whether running up a column or an arch, or bunched up in a gorgeous centrepiece or bouquet, his creations never fail to impress attendees. “My approach is to collaborate with my clients – we build something together. After discussing their tastes and needs, I will present them with up to three different concepts, from which we pick the one that best reflects the client’s vision,” says Walter. In addition to beautifying numerous weddings, Walter has contributed to celebrations put on by companies such as Telus, the Montreal Canadiens, Cirque du Soleil, Peugeot and Mercedes-Benz, among others.
“Montreal’s event planners know W Floral Design well, and will often refer me to their contacts. I have never had to advertise, and benefit from the word of mouth generated by my results,” says Walter.